Is Organic Search Engine Optimization Important? The Keys Of Proper Search Engine Optimization

Search engine optimization can be done in two ways - the honest one (white hat) and the bad one (black hat).

White hat optimization refers to honest engine optimization methods, approved by the search engines.

Black hat SEO tactics are way to cheat your way to higher website ranks. If the search engines find out that (and they mostly do), your site will get punished and thrown at the end of the search results.

Black hat actually means dishonest ways of link building.

There are 2 parts of SEO - on-site optimization and off-site optimization.

On-site optimization refers to proper inter-linking of your site pages, domain name, page names, page size, HTML tags' optimization (title, meta keywords, meta description, image alt tags, h1-h6 tags, etc.) and page content.

On-site optimization represents the basics of good SEO and accounts for about 25% of your website rank in search engines.

Off-site optimization refers to to gaining proper links pointing to your web pages. The most essential thing about the linking is who the link is coming from and what the anchor text is (it has to be relevant to your site content).

Let's suppose we have a site A, which is about pet training, and website B, which is about money making, both linking to your website X, which is also about earning cash.

In both cases, the link's anchor text should be relevant to your website content and should contain phrases that you want to rank high for. Anchor texts such as click or click here will be absolutely useless. As a matter of fact, anything other than your relevant keywords would be useless.

If we suppose that both sites, A site and site B, link to your website, X, with relevant words (such as money making), the link from page B has a higher significance than a link from page A, but both have value as they are relevant.

A link is considered a vote from one site to another. Google pagerank (Google's view of website's value, is between 0 and 10) is another significant key for rankings on Google. The higher the pagerank of the website linking to your site, the higher the link value in Google's eyes. You should get links from all relevant pages, not just high pagerank sites.

Actually, all links with relevant anchor text, obtained in a search engine-friendly way, are good for your website ranking. Never end the linking process, even when you rank number 1 on all search engines for your wanted keywords.

There are a lot of elements search engines consider when they rank web sites, such as page sizes (should be less than 100 KB), domain age, number and quality of links, link age and many others. It could take years for your website to acquire your wanted search engine rank.

SEO is very time-consuming, but provides long-term results and is essential for any profitable online company. If you need search engine submission or other guaranteed seo services, use an expert organic seo company to do the work for you!

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